Social Media for B2B Master Class

Adfactors B2B presents Social Media Marketing Master Class for B2B Marketers/Communicators
This Interactive and Experiential learning Master class will further strengthen your communications strategy and will ensure ongoing engagement with your stakeholders, thus resulting into quality lead generation.

Date: Friday, 31st January, 2014
Venue: Adfactors PR, Media Room, City Hall, Oasis Complex, Kamala Mills Compound, Pandurang Budhkar, Lower Parel (West), Mumbai 400013, Maharashtra, India
Time: 9am to 5.30pm


Social Media B2B Master class is exclusively designed for B2B marketers and communications practitioners, to demonstrate the power of new technology-enabled tools and social media. This program will enable you to integrate new technology/digital/social media in your communications plan aimed at engagement with your stakeholders, alongside assist with lead generation and customer service.

What is the Program all about?

Participants will be exposed to new methods of communications, with select case studies and come hands-on specific exposure to specific tools. Learning will be facilitated through a mix of slide presentations, videos, interactive discussions and exercises to illustrate practical applications of concepts.

Who should attend?

This master class is ideal for:

    • CEOs/ CXOs of B2B Enterprises
    • Proprietors/Owners/Partners of B2B Enterprises
    • Marketing Heads
    • Corporate Communications Heads/Managers
    • Marketing Communications Heads/Managers
    • Internal Communications Heads/Managers
    • Brand Managers
    • Sales Heads/Executives
    • Business Development Heads/Executives
    • Social Media Managers
    • PR/Social Media agency professionals seeking to upgrade their knowledge on Social Media in B2B Space

Why Attend this Master Class? 

  • With over 16 years of experience and expertise of servicing B2B companies across diverse sectors, Adfactors Group understands the complexities of managing a B2B brand
  • Our programme is meticulously designed to help you understand how and why technology can make a substantial difference to ROI in B2B communications
  • Gather insights from case studies from global and Indian markets on the effective use of technology in B2B communications
  • Hands-on experience of crafting an integrated B2B communications plan
  • Share knowledge through Networking with peers from the industry

What will you learn?

  • Nexus of Social Media & The B2B Business Model
  • How social media supports a business buying decision, from generating awareness to closing the sale and into customer loyalty
  • Align B2B social media strategy against business objectives:
  • Integrate online and offline processes
  • Understanding the role of engaging stakeholders on social media
  • Understanding Analytics
  • Get to know the tools – a briefing on the B2B perspectives of IT, the internet and social media
  • Developing an integrated strategy
  • Evaluate appropriate channels, content, tools, techniques and resources for your B2B   social media activity
  • Measure the success of your social media activity
  • Advertising on Social Media Networks and Lead Generation

Meet Your Trainer
Nitin Mukudam


Currently strategic advisor and mentor to several start-ups, including India’s fastest growing online supermarket, Associated as business plan judge and mentor at various entrepreneurship forums including IIT Powai, management schools, TiE (The Indus Entrepreneurs) and NEN (National Entrepreneurship Network). At NEN, member of the Faculty Advisory Board for academic programs related to entrepreneurship.

To know more check his profile here:

Book your seat

Cost: Rs. 5000 + taxes (Per Delegate), the fees includes All Training material, Refreshments and Lunch
Early Bird Offer: Book for five members at the price of four: Register here: Events

Book your seats at the earliest to avail the Group Booking Offers

For any further queries, please reach out to:
Richa Seth: 9930143531;

Register Now