Digital & Social Media

The rise of internet and mobile telephony in India has resulted in a paradigm shift in the way we interact, consume, create and engage with media around us. With 12.6% penetration, India is one of the fastest growing internet markets in the world. The country has close to 900 million mobile subscribers. Increasing usage of smart devices and social media platforms has added another dimension to the existing media complexity.

Digital/Social Media today has become the real time channel/source of information has become a crucial media in the marketing mix. Social media has become an integral part of all communication campaigns but what’s most important is to have a planned social media marketing strategy which will provide an ROI. Here is where, Adfactors B2B can help in crafting a strategic plan for communications on digital and social media, where we begin with analyzing the objective of communicating on this medium – creating awareness, generating new leads, attracting traffic on the website, promoting new offerings, promoting an event etc. Based on the defined objectives, Adfactors B2B can create appropriate messaging which can be shared with the target audience.

The team comprises of experts with specialized skill sets in B2B digital communications such as online media and blogger relations, social media outreach, digital strategy and campaigns, online monitoring, Search Engine Optimization (SEO), Search Engine Marketing (SEM), blogging, content creation, web design and development, which helps us provide holistic and customized digital solutions.