Public Relations

At Adfactors B2B we help you formulate, customize and design effective PR campaigns from the ground up, starting with the your business objectives which are aligned to the communication goals.

India has one of the world’s most complex media environments with over 500 significant newspapers and over 200 television news channels in 40 languages across 28 states and seven union territories. Moreover there are minimum 25 trade publications targeting each individual business sector

Add to that the burgeoning digital media and an unusual level of media activism, and the media relations challenge in India becomes rather complex.

However, most public relations programs crafted for B2B enterprises try to focus their entire efforts only on the mainline and financial publications, ignoring hundreds of niche B2B trade publications and online portals that are not only relevant to their businesses but are also diligently read by the decision markers in every individual business vertical.

In the process, they lose out on reaching out to more than 90 per cent of relevant target audiences. These are precisely the publications and web portals that helps the decision makers in identifying the right suppliers for their business requirements in most categories.

Adfactors B2B not only has a sound understanding of the overall Indian media environment, but also specialize in helping B2B enterprises in getting visibility in the media that is most relevant to their business.

Our consultants offer strategic advice and execute pan-India media relations programs for many large corporations helping them access markets normally underserved by conventional PR programs.

Public Relations is about reputation – the result of what you do, what you say and what others say about you.” Chartered Institute of Public Relations